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How Does Background Music Affect Customer Buying Behaviors?


Strategic Use of Your Building Sound System Can Impact Sales in Restaurants and Retail

Customers aren’t always paying attention to the music playing overhead while they dine at your restaurant or shop at your retail store, but that doesn’t mean it doesn’t affect them. In fact, the music you play greatly impacts perception and can influence what your customers buy and how long they stay.

Strategic use of your building sound system can offer a notable return on investment if you pay attention to how music enhances feeling and brand messaging. Plus, having the tools to effortlessly change songs and adjust volume in various zones from a single controller means less time operating your audio and more time tending to customers.

Are you using music to your advantage in your Clearwater, FL business? Read below to learn how to harness its powerful effects, as well as how a Crestron multizone audio system can help you manage your music.

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